A restaurant owner’s worst fear is going out of business and going out of style. In this day and age, being relevant is not as easy as it was back in the day where people relied heavily on newspapers and other traditional media outlets to stay in touch with the business world. With the advent of social media campaigns and activities, and with new innovations constantly popping up around town, it is difficult to stay engaged with customer bases and stay prominent. If you are one such restaurant owner who fears their company running out of business, this article is for you. Here are a few tips on re-launching your restaurant to the public, so as to stay relevant.
Re-build Your Image
One of the best things you can do is to hire a few re branding specialists to take a look at your existing image and public persona and develop a more advanced and more eye-catching logo, tagline and visually captivating menu, social media campaign with new ideas to suit the ever-changing catalogue of interests of your target customer base. This has the added benefit of professional touch – these people are trained to make you stand out, and they know the challenges of the internet and world wide web and will give you a comprehensive plan regarding the rebuilding of your image.
A brand identity agency will do you a world of good. The best part about it all is how easy it is. There is no extensive meeting involved. All you have to do is tell them what they need to know and they will work their magic for you, and give you a few options that you can pick and choose from to be the new logo and tagline for your restaurant, you new Instagram and Facebook colour scheme and post layout format, new campaign, offers and promotions ideas to make your restaurant enticing to customers, new online promotions that you can carry out; all at a reasonable and suitable price.
Revamp Your Menu
This may be best for your mindset as well, regarding the rebuilding of your image. Ask your head chefs to experiment on a few new dishes, maybe mix up the cuisines of food that your normally serve and come up with a couple of fusion dishes, use a rarely used condiment, vegetable or meat item for a particular dish and accordingly, come up with new and exciting dishes to add to your already existing menu. You can also put your heads together and name your dishes creatively, so that your customers can have a laugh while reading your menus. The relevance factor resides in the engagement factor – engage with customers and stay in their minds, and you will remain relevant for years to come. And if that means you have to change your whole look and public persona, so be it.